A conceptual project for a popular Donut Shop located in the West suburbs of Chicagoland. The County Donuts shop was in need of an updated look. My rebranding was focused based on the interior of the Donut Shop. The vintage 1950’s decor is what inspired this brand identity. Instead of finding the need to renovate a business completely from top to bottom. I chose to work with what the shop had to offer. I believe that's what strongly represented them as a whole business. The logo has been changed to a more modernized style to fit with their interior design. The color choices have been made based on popular colors during the 1950's, based on research.
