Danley’s Garages, a sister company to Feldco, specializes in custom detached garages and garage doors across the Chicagoland area. Despite their strong reputation, the brand lacked cohesive visuals and essential marketing assets, relying only on their logo and retired mascot, "Howie." I helped redefine their brand by creating tools and designs that strengthened their brand identity, improved customer connection, and supported their growth in a competitive garage market.
PRINT/DIGITAL COLLATERAL
I designed sales flyers to support the sales team during in-home estimates, showcasing Danley’s monthly promotions with aspirational garage imagery to encourage customers to envision their ideal space. I also incorporated messaging about Danley’s long-standing Chicago history, reinforcing its reputation as a trusted local business.
To streamline Danley’s in-home demo process, I created a clean, easy-to-follow sales presentation and matching folder package. These materials helped guide the customer through each step, kept key documents organized, and enhanced transparency and trust.
With the addition of garage door replacements to Danley’s product line, I designed marketing materials to showcase the variety of options available, ensuring they were visually appealing and easy for customers to understand.
PHOTOGRAPHY MANIPULATION
Photo manipulation played a key role in aligning Danley’s vision with seasonal themes. I regularly adjusted and enhanced images to create polished, aspirational visuals that remained relatable to customers.
OOH MARKETING
I also developed designs for outdoor campaigns, including CTA bus ads and billboards, to strengthen Danley’s brand awareness across Chicago. These designs were tailored to grab attention and resonate with local audiences.
MOTION GRAPHICS
Expanding Danley’s digital presence, I explored motion graphic design by animating icons for use in company videos and on the website, adding a dynamic edge to the customer journey.
SOCIAL MEDIA
In addition to design, I temporarily managed Danley’s social media, curating content and designing visuals that aligned with the evolving brand image. This effort helped maintain an active online presence, boosting brand awareness and engagement.