La Ofrendita is a conceptual Latino grocery store. Offering a whole new grocery shopping experience for the Latino community. The idea was to modernize and improve the look of what local Latino grocery stores typically look like. By doing so, creating a cohesive brand. The branding is meant to represent Latino features from Mexican culture, while still having an appealing modern look.
Below you'll find the word mark, and pictorial mark of the company. Along with some examples of what the store employees would wear. Such as a polo, and an employee badge. You will also see examples of store advertising, shopping bags, and the company’s stationery documents.
In order to keep the brand of La Ofrendita consistent, the company must have a brand standards manual. The manual contains the heart of their identity. Each page goes into detail of who they are as a company, and what ways their brand can be portrayed to their audience.
Below you'll find La Ofrendita's Brand Standards. Encasing the logo, type, color palette, and other important features of their company.
